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While consumer engagement and related media metrics are a must-have for brands, on their own, they aren’t enough. The true value of this data lies in its ability to provide meaningful insights about your customers, help you assess performance, and allow you to track return on investment (ROI).

Learn the best practices to uncover valuable insights about your brand, industry and competitors that can help you craft content that resonates with your target audience from Harvey Rañola, global head of media intelligence at NetBase Quid. Using examples featuring Heineken, Aramco, Salesforce and Emirates, you’ll find out:

• How to extract meaningful insights to enhance consumer engagement and strengthen your brand's position in the market
• The best metrics and benchmarking techniques to gain a competitive edge and outperform your rivals in the digital landscape
• Strategies to optimize your content for higher engagement and conversion rates