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With the rapid advancement of generative AI, especially in its capabilities with multimedia creation, protecting brand health has become a critical task for PR professionals. Join us as we delve into the multifaceted challenges posed by generative AI and learn how PR practitioners can equip themselves with the knowledge and strategies to mitigate the risks and proactively develop appropriate countermeasures.

In this webinar, we'll share:

• Real-world examples of brands affected by AI-generated disinformation and its aftermath
• Tools and resources for monitoring and countering AI-driven disinformation
• Strategies and best practices to safeguard brand health in the face of generative AI threats