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Through market research, companies reduce uncertainties, build confidence, and achieve mission critical business objectives. Still, some decision makers rely on their own experience, intuition, and opinions to make critical decisions. And this is the exact opposite of what needs to happen in today’s consumer-driven business environment.

In this session we’ll explore how market research has evolved to be hybrid, dynamic and continuous. You’ll learn how to:

• Expand beyond traditional research to include AI and real-time analysis at scale
• Include broad data sources including social, news, blogs, forums, and additional third- party data into your research
• Focus on quality of metrics by eliminating biases and becoming more objective
• Utilize fewer platforms for more powerful results