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One of the biggest challenges for marketers is identifying the key ingredients that keep their audiences coming back for more, and ensuring that their messaging and value propositions follow suit. But whether it is understanding why consumers are drawn to certain brands, or what drives people to plan around movie and TV show release dates, there's a science to deriving insights from your data. It’s what helps connect brands to the passions of fandoms. And those that learn and apply it can reap the rewards of enhanced loyalty and brand health.

Learn how to reinforce your intuition with data-driven insights from NetBase Quid’s Harvey Rañola, global head of media intelligence, and Brandon Gomez, senior insights delivery analyst. You’ll find out:

• How to build a holistic view of your campaigns and competitive space, and draw inspiration from the entertainment industry
• How to identify key success factors by comparing and contrasting news and social data
• Ways to improve your messaging and value proposition for your key demographics