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Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. But how do you find the influencers that are the right fit, and what’s involved in empowering them to speak on your behalf?

The solution comes from savvy use of social insights and analysis. Learn the steps every brand should take to find the best influencer partners across social platforms like TikTok and Twitter. Using examples featuring generative AI tools like ChatGPT and Midjourney, you’ll find out:

• How to identify opportunities and risks of working with prospective influencers
• Ways to solve the challenge of locating relevant influences and tracking their potential impact on your brand
• The true ROI of successfully using influencers by identifying relevant topics and aligning interests