How AI and predictive analytics can future-proof your ESG strategy
WATCH NOW: You'll receive an email with links to watch the webinar on-demand or view the presentation slides.
Corporate social responsibility is top of mind for many businesses, but it can be challenging for marketing and communications professionals to communicate brand values without appearing opportunistic. Simply toeing the line for the sake of supporting ESG (environmental, social and governance) compliance initiatives.
In this webinar, we'll show you how you can avoid potential pitfalls, while ensuring that you're engaging with your stakeholders genuinely by using data as your foundation to:
- Identify key topics and themes as a way to prioritize your efforts.
- Understand the needs, wants and concerns of your target audience.
- Ensure that you can proactively address emerging risks or opportunities.
Global Head of Media Intelligence
ESG Communications Consultant
Global Head of Data & Analytics