Trendspotting: Using Data Analytics to Anticipate Market and Consumer Trends
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In today's fast-paced digital world, online conversations provide a wealth of information that businesses can use to anticipate and predict market and consumer shifts. Still, many insights pros find that leveraging these conversations to stay ahead of trends can be a daunting task.
Join us as we uncover how researchers can more seamlessly use online conversations to identify and prioritize emerging trends in their space through AI and tried-and-true statistical models. You’ll learn practical strategies for implementing a data-driven approach to your business and explore real-world examples that demonstrate how to increasingly add value to your business insights and gain a competitive edge in your industry:
In this discussion, you’ll discover how to:
- Identify market opportunities by uncovering unmet needs with your target audience
- Drill deeper into your data to predict and anticipate trends in your industry
- Use consumer and market analytics to get ahead of the competition
Senior Solutions Consultant
Global Head of Media Intelligence