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While surveys provide valuable information about customer behavior and preferences, they may only sometimes capture the complete picture. Social media data can provide additional insights not captured by surveys, helping businesses gain a more comprehensive understanding of their customers. Companies can make more informed decisions and improve their marketing strategies by leveraging social media data to enhance survey insights.

In this webinar, we will explore strategies for leveraging social media data to complement and enhance survey insights. We will discuss the importance of combining, rather than replacing, surveys with social media data to gain a more comprehensive understanding of customer behavior and preferences. Additionally, we will provide tips on crafting surveys specifically for natural language processing (NLP) or text-based analytics to gather more meaningful insights.

Join us to learn more about:

• How social media data can complement survey results and provide valuable insights into customer behavior and preferences.
• Designing surveys with NLP and text-based analytics in mind can yield more meaningful insights.
• Combining survey data with social media data can help businesses make more informed decisions by validating insights, identifying trends, and making more accurate predictions.