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There is no question about the positive role of AI in modern marketing.

There is no question about the positive role of AI in modern marketing. Many of the rewards associated with its adoption in business are well-known, but what about its risks? It’s important to protect brand health in our AI-powered world.

In this webinar, we’ll lay the foundation for understanding your market through consumer and market analysis, business and competitive research, and how to apply insights to protect your brand health by harnessing the power of AI.

• Understand how to uncover data-driven market insights through news media and competitive analysis
• Learn how to run competitive research and analysis and synthesize the results into meaningful brand insights
• See comprehensive examples from brands such as Amazon, Chipotle and Kia Motors