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Even with the best system for tracking and understanding market trends, there are still times when a competitor makes an unexpected move that can shift the trajectory of an industry. To prepare your company to make important decisions quickly, whether it's a product launch or a brand pivot, segmentation is key.

In this session, you’ll hear how to:

• Identify themes in your industry narrative and their relevance to competitors in your space to anticipate their movements
• Set benchmarks to monitor changes in how you and your competitors are being discussed in the news and social media
• Tailor your strategies to specific demographics and geographic areas