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The most important voices to consumers are those of people they trust or relate to—people using and sharing about products and services that align with their interests. So how do you find the right influencers for your brand, and how do you empower them to speak on your behalf?

Join the webinar, From Twitter to TikTok: How data can help you find your brand’s perfect influencer match, to learn the steps every brand should take to match the best influencer for their brand.

We’ll cover:

• Challenges marketers face when it comes to influencers— not only finding them but tracking their ability to impact a brand’s perception and health
• Brands that have successfully leveraged influencers in their strategies, from the process of identifying relevant topics to aligning demographics
• How to identify opportunities and risks in working with prospective influencers