Marketing in a Recession: The Business Case for Brand and Audience Understanding
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Recessions are, by definition, tough on business - and yet research of three historic downturns found 9% of companies come out of a recession stronger than ever. With the recession likelihood growing, how can marketers navigate these cost-cutting times - both internally to make the right investments and externally to understand and continue to connect with where their audiences are now?
Brands leveraging consumer and market intelligence to connect emotionally with consumers will emerge in a position of competitive strength. In this webinar, we'll look at what the data tells us about marketing in a recession, look at real and recent examples of best practices, and discuss strategies for understanding the needs of your audiences to inform your message and strategy.
Kristian Hoareau Foged
Founder, Director of Analytics & Strategy