Publishing Patient Needs Discovered from Social Media - A Novartis Experience

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Analyzing conversations online can reveal deeper insights into patient needs and care experiences, identify gaps along the patient journey, understand sentiments towards treatments, and highlight educational gaps.

In this webinar, we hear how:

  • Social listening data can be leveraged as a source of real-world insights
  • Applying AI can provide a structured approach to categorize the data to enable analysis
  • Online research can be published to support knowledge in the medical and patient communities
Pauline Frank
Pauline Frank
Patient Engagement and Insights Director, Oncology Worldwide Medical Affairs
Novartis
Emma Sasse
Nicole Olynk Widmar
Sr. Global Medical Director Hematology
Novartis
Emily Klein
Emily Klein
Senior Director, Head of Healthcare
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