Get to Know and Grow Your Audience by Analyzing Social Media Behavior

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When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must.

Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system––consumers, farmers, and other interested parties––understand current online and social media interest in meat and related food systems.

In this session, we will cover:

  • How online data is used to understand human behaviors and industry trends
  • How an interactive dashboard necessitated a shift in data capture, analysis, and distribution
  • How has the automation of extracting key insights changed market research
Harvey Rañola
Harvey Rañola
Global Head of Media Intelligence
NetBase Quid
Nicole Olynk Widmar
Nicole Olynk Widmar
Professor, Associate Head and Graduate Program Chair
Purdue University
Jinho Jung
Jinho Jung
Research Associate
Purdue University