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Everyone is dazzled by the allure of analytics, but social and media data don’t hold much value if you can’t clearly understand your consumers, measure performance and track ROI. Heading into 2023, you need to be able to assess everything from brand awareness to content performance to your share of voice—all while keeping an eye on industry changes and shifting consumer demands.
It’s no easy task, but there are some best practices for this unique moment. Hear directly from experts at NetBase Quid as they discuss the most crucial metrics you need to monitor. You’ll find out:
- Tips for uncovering insights about your brand and industry that can help strengthen consumer engagement
- The best metrics to use to analyze your competition and key benchmarking metrics to help grow your business
- The vital role social and media channels play in ensuring your content resonates with your target audience
Global Head of Market Insights