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Generation Z is now the world's largest generation, accounting for more than 40% of all U.S. consumers. As members of this cohort graduate from college, join the workforce, and increase their immense buying power, they are fundamentally changing how we identify with and are influenced by the Internet and digital experiences.

If you're trying to reach Gen Z, you'll find these digital natives on TikTok, as this is their favorite social platform and where they're most likely to interact with your brand. To cultivate a lifelong partnership with these up-and-coming consumers, your brand must discover new ways to engage and connect with this "always-on" audience.

During this webinar, we will discuss four ways brands can engage the unique and influential Gen Z audience on TikTok, win their attention, and unlock a whole new generation of fans and how to:

• Highlight top-performing content and emerging trends
• Identify key influencers
• Analyze campaign performance
• Monitor and outperform competitors