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How do brands maneuver in a highly competitive, ever-changing market landscape? The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding audience and measuring results. The key is consumer and market intelligence, providing unprecedented data and insights to understand and address these challenges.
Learn how brands like Uniqlo, Lucky Brand and Chanel, as well as upstart direct-to-consumer retailers like Shein, can mine the trove of social, consumer and market data to draw meaningful, data-backed insights to compete more effectively in a crowded, dynamic environment.
Topics covered include:
- Measuring consumer sentiment and share of voice
- Tracking the competition
- Spotting trends to inform product and positioning
- Identifying new audiences and channels
- Finding and evaluating influencers
- Designing campaigns and measuring ROI
Global Head of Media Intelligence
Associate of Consulting Services