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Marketing is so fast-paced that it can be challenging to identify which areas you want to develop to enable substantial growth in 2022 and beyond. And while most marketers work day in and day out to stay on top of how their market is evolving, just one unexpected factor can shift the entire trajectory of your industry.
Join us for an eye-opening discussion about how to identify consumer concerns, determine market barriers, and where potential gaps may be using consumer and market intelligence.
We'll explore case studies featuring, Retail Industry, Electric Vehicles, Supply Chain, and the World Cup to demonstrate which areas you should delve into to survive a struggling economy.
You'll find out how to:
- Explore two different approaches to opportunity discovery (whitespace analysis/mapping)
- Predict the movement of competitors
- Identify and capitalize on emerging trends
- Locate gaps in the current brand perception and how to fix them
Global Director of Market Research
Senior Manager of Client Empowerment