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As data leaders, we're always looking for ways to improve the quality of our insights — whether through minimizing bias or increasing the depth of our research. But, more often than we’d like to admit, incremental improvements in our processes become confined by time and resources.

As a result, we’ll need to get more innovative with our optimization tactics to thwart those ever-present challenges and accelerate our path to quality insights.

Join Harvey Rañola, Global Head of Media Intelligence at NetBase Quid, to take a deep dive into real-life case studies on how notable brands like Ford, Chanel, and Apple enhance the quality of their research in real-time. You’ll also learn practical strategies to expedite your analysis and development of valuable insights by using complementary market and consumer data.

What You’ll Learn:

1. How to identify key audience attributes for successful product and campaign launches
2. How to enhance your research and reduce the impact of unsolicited feedback and bias
3. How to leverage key emerging social media platforms like TikTok and Instagram Reels to generate powerful insights