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Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical. Fortunately, there’s a vast trove of data – social media, news and other sources – available to inform and guide you.

See examples and analysis showing how brands like AstraZeneca, lululemon and KFC can utilize consumer and market intelligence to prepare for and fully inform their launch plans, as well as tailor campaigns and monitor ROI. You’ll find out:

• How to develop your own rich insights on topics like product positioning and messaging
• Strategies for audience identification and segmentation
• Methods to determine what target segments think about your brand or product space