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Just because a topic is dominating conversation across the web, doesn’t mean it’s going to be a good long-term investment for your business. Making the determination between a trend or a fad is often the difference between a company successfully leveraging the next big market shift or latching its campaigns to fleeting movements that result in a drastic loss of revenue.

In this webinar, learn how to apply an analytical approach to your research and discover how to effectively discern between short-term fads, and trends that will go the distance.

NetBase Quid will take you on a deep dive to explore the major fails and successes of brands like Peloton, Lululemon, and Apple, while providing valuable insight into developing future-proof campaigns leveraged by your very own audience and their unmet needs.

You’ll learn three critical takeaways:

• Discover how to make confident determinations between popular fads vs. profitable trends
• Explore how to use data segmentation for more nuanced insights in your research
• Learn how to see the big picture when leveraging multiple data sources