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In this age of rapid change, keeping up with consumer beliefs, preferences and values, and reacting in real-time, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that's available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence?
HJoin NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We'll show you how to use rich social and news media analytics to understand:
- What is continuous consumer and market intelligence?
- Application and benefits to brand health, competitive intel, product innovation, campaigns, trend analysis, crisis management, and customer care
- How to continuously monitor the market - technologies, data sources, techniques
- The hierarchy of continuous market intelligence - how successful organizations begin and grow their use
Global Head of Market Insights
Global Head of Media Intelligence