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As part of their jobs, PR pros need to stay up-to-date on all topics, trends and goings-on in the world, whether directly involving their business and sector or not.

This Is especially true of continually developing stories that will certainly impact every business, as well as notable annual events on the horizon.

The continuing presence of COVID-19 and the fluidity of its impact, including the semblances of normalcy that are slowly returning. The second anniversary of George Floyd’s murder. Pride Month. These are just some examples of matters that will dominate news cycles in the coming weeks and months.

Comms pros need to think long-term and prepare for all possibilities and potential brand ramifications. However, they must also monitor developments on a continual basis every day – in real time – and adjust accordingly.

That latter directive particularly challenges most PR pros. This webcast, presented by NetBase Quid, in partnership with PRWeek, will help you overcome those struggles.

During these 60 minutes, you’ll learn:

• How to sift through the all the news stories on multiple channels to recognize the ones that could significantly impact your brand
• Gauging real-time consumer sentiment about developing news stories and pivoting accordingly
• Taking a broad look at a variety of news stories and identifying trends that could shape your comms activity
• And more