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There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Forrester Research recently found 67% of brands that scored “advanced” in their insights-driven business maturity experienced 10% or higher revenue than the competition.
Join experts from NetBase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact. You’ll learn how to:
- Uncover meaningful, data-driven consumer and market insights
- Apply rich insights to create more on-target campaigns and improve the outcomes
- Define your metrics of success and generate positive ROI on your programs
Global Head of Media Intelligence
Global Director of Market Research