Five ways to turn insight into more effective campaigns

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Understanding customers remains the most crucial aspect of communications. And in this digital era, customers have never been more empowered to share. But with the rise of digital has come complexity – we now have copious amounts of self-expression in different forms across many communication channels to aid our understanding of the consumer. With this exploding volume comes the difficult job of interpreting the data to draw insight and take action. Join us to learn about common communication objectives by looking at brands like Campari, Sony PlayStation 5 and Louis Vuitton to turn your insights into actions:

  • Build awareness to increase brand loyalty and community engagement
  • Expand audiences or reach new markets
  • Have more successful creative ideas by increasing purchase intent
Marianne Taudiere
Marianne Taudiere
VP Account Management
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Michael Seymour
Michael Seymour
Global Director of Market Research
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