How to Respond to Your Competitor’s Successful Campaign: Take a Proactive Approach to Intelligence

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When a competing brand starts trending on social or picks up favorable news coverage, are you prepared to respond? Whether it’s a new product, audience positioning or a viral promotion, don’t be caught off guard when it happens. Using social and media intelligence, you can be proactive in preparing for your competition’s next move, addressing shifts quickly and efficiently. And in the case of a surprise, you can develop a data-driven strategy in real-time for a rapid response to the changing landscape.

Join leaders from NetBase Quid to learn how you can use consumer insights and media intelligence to take a proactive approach to tracking industry and competitive trends. You’ll find out:

  • Ways to Identify spikes and directional shifts in your market's narrative
  • How to make informed predictions on the market and product landscape
  • Strategies to respond to unexpected competitive moves quickly, based on data
Harvey Ranola
Harvey Ranola
Global Head of Media Intelligence
NetBase Quid
Michael Seymour
Michael Seymour
Global Director of Market Research
NetBase Quid