Use Influencers and Key Opinion Leaders for Your Brand: 5 Strategies to Maximize Their Impact on Earned Media

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Influencers and key opinion leaders (KOLs) are vital to brand success. After all, 92% of consumers trust earned media over paid ads or owned media. KOLs and influencers are an essential vehicle for earned media, influencing trending topics, generating word-of-mouth traffic and providing endorsements. And their span of influence goes beyond social media to include high-profile news outlets and other platforms.

Join NetBase Quid for a detailed look at the differences between influencers and KOLs, why each is important, and how you can identify and engage those best matched to your industry, audience, campaign and strategic goals. You’ll find out about:

  • Identifying the right influencers to support your social media strategies
  • Using media and trend analysis to uncover the comparative value of potential KOLs
  • Utilizing KOLs to support your broader corporate strategy
Harvey Ranola
Harvey Ranola
Global Head of Media Intelligence
NetBase Quid
Bryce Lednar
Bryce Lednar
Product Manager
NetBase Quid