Turning Social Conversations into Strong Campaigns

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Since 2003, Hunter has commissioned an annual Food News Study specifically designed to understand consumers’ attitudes and perceptions about food and beverage-related stories. This research, the only longitudinal study of its kind, allows us to identify the top food news stories for the year and their specific impact across the entire consumer-engagement continuum.

Hunter has come to rely on consumer and media analytics tools to determine the most representative and reliable inputs for this study. And this intelligence has proved – time and again – to bolster efforts for clients in all sectors.

Join NetBase Quid and Hunter as they share the process of building a strong communications campaign for this important study. Understand how consumer and media analytics tools provide a quantifiable means to help identify and validate the most important stories of the year.

During these 60 minutes, learn how to:

  • Identify campaign goals and objectives
  • Pinpoint the target audience
  • Refine your campaign tactics
  • Establish suitable KPIs
Heddy Parker DeMaria
Heddy Parker DeMaria
Chief insights and strategy officer
HUNTER
Mike Baglietto
Mike Baglietto
Global Head of Product Marketing
NetBase Quid
Vanessa Amigh
Vanessa Amigh
Senior Media & Influencer Strategist
HUNTER
Hannah Gray
Hannah Gray
PR and Media Relations Specialist
HUNTER