How to Discover Emerging Consumer Trends Through Social Discovery

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Ever wonder how some brands seem to have a sixth sense around what will be hot with consumers next? You can do this too by mastering the art of social discovery to anticipate and evaluate trends in your industry.

There’s a vast trove of consumer trend data to be mined between the many social and news media sources. Brands that stay on the cutting edge are continuously monitoring their market and competitors for trends – emerging, peaking, or diminishing. Combining social discovery and trend analytics is the key to unlocking significant consumer trends for informing campaigns, defining your next product, beating the competition, and ultimately satisfying consumers.

In this webinar, we’ll analyze the global electric vehicle market, including Tesla, Porsche, and Nissan, to demonstrate how to:

  • Identify the main drivers of conversation in social media around a topic
  • Understand how specific target audiences are talking about a topic or issue
  • Uncover emerging trends, category ‘whitespaces,’ new influencers, and other opportunities to expand your reach
Mike Baglietto
Mike Baglietto
Global Head of Product Marketing
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Matt Smith
Matt Smith
Solutions Consultant
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