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"The customer is always right." Regardless of whether you fully believe in that mantra, unlocking your target segments' nuances can have a real impact on your ROI measurements. From instituting smarter feedback loops to activating new customer groups to appeasing long-standing advocates, it’s time to start building an audience strategy tailored to your needs. And many of these nuances can become apparent through the use of social analytics and traditional research.
Join NetBase Quid to understand how to unlock discernible ROI through smart audience segmentation. You’ll find out:
- How a retail leader drove more clickthroughs via demographic targets and known shopper segments
- How a pet products company connected new pet owners to educational resources while also accelerating ecommerce purchases
- How a technology company gathered smarter survey feedback by listening to open social signals first
VP, Professional Services
Global Head of Product Marketing