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Few things have a bigger impact on brand health than a social cause. Consumers demand accountability and awareness from their favorite brands, yet even well-intentioned brands can make headlines for all the wrong reason without a well-informed response and communication strategy.
In this webinar, we’ll discuss the importance of news and social media analytics to measure brand health and the impact of social causes, highlighting recent examples including Netflix, Ben and Jerry’s, and Starbucks.
Join this webinar to learn:
- Identifying key news stories driving spikes in social media
- How brands display their support for social causes
- Measuring consumer response and social mood
- Best practices for informing your brand strategy
Global Head of Product Marketing
Director, Professional Services