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Today’s most successful brands depend on data-driven consumer and market insights to shed light on their overall brand health, inform their marketing and product strategies, understand their customers, monitor the competition, and ultimately grow their revenue. According to Forrester Research, 67% of brands that scored “advanced” in their insights-driven business maturity experienced 10% or higher revenue than the competition.
But how specifically are consumer and market insights applied to your business strategy and programs for maximum impact, and how do you ensure a positive return on investment (ROI)? In this webinar, we use examples from Burberry, Aston Martin and Nike to show you how to:
- Uncover meaningful, data-driven consumer and market insights
- Apply rich insights to create more on-target programs and improve the outcomes
- Define your metrics of success and generate a positive ROI on your programs
Global Head of Product Marketing
Director, Social Media Insights