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Influencers and key opinion leaders (KOLs) are vital to brands, as 92% of consumers trust earned media over paid advertising or owned media. While influencers and KOLs differ, both are essential vehicles for earned media, creating, driving and shaping trending topics, generating word-of-mouth traffic and providing endorsements to products, experiences and services—from social media to digital, print and broadcast media. They also inform product innovation, market intelligence and strategic direction.
Learn how to enhance your strategy for utilizing KOLs and influencers, as NetBase Quid shares best practices from top brands like American Express, Huda Beauty and Nike. You’ll find out:
- The significance of KOLs and influencers, and why each is important to your brand
- The use of analytics to identify on-target influencers or KOLs to support your strategy
- How to engage with influencers and KOLs, and measure your ROI
Director of Professional Services
Director, Social Media Insights