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Deriving actionable consumer insights is critical to brand success today. You need to deeply understand the evolving needs, attitudes and trends of your consumers and adapt your brand strategy accordingly. But how do you mine the vast number of social and news media data sources to surface the insights you need to take action?
Join experts from NetBase Quid for an in-depth look at consumer insights that really matter to your brand, including examples from top brands such as Mercedes-Benz, Lysol and Lululemon. You’ll find out:
- Ways to surface consumer sentiment, attitudes, preferences, emotions and loyalty
- How to identify trending topics, audiences, conversation sources and major influences
- How to monitor where and when your consumers are engaging
Director, Social Media Insights
Global Strategist of Media Intelligence