Our global economy now offers personalization at scale and those brands able to accommodate niche needs are increasingly capturing market share. Therefore, it is important to not only know what consumers are doing, saying, or feeling, but also how to keep track of it—because each characteristic is in a constant state of flux.

In this eBook, Using Continuous Intelligence to Discover Trends, Niche Markets & Emerging Competitors, we share how to use consistent monitoring to understand consumers. Constant awareness and watchfulness for consumer needs, and then monitoring those needs, leads to new discoveries and developments. Your research model must be transformed from one where you view snapshots in time into a more advanced one that does not have an endpoint.

You will learn how continuous intelligence can help you to:

• identify market segments,
• discover emerging trends, and
• stay ahead of the competition.