2023 Consumer Intelligence Guide to Influencer Marketing on TikTok

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TikTok continues to be an online gold rush for fame seekers and brand marketers alike. And the savviest brands are quickly partnering with the up-and-coming TikTok stars in mutually beneficial collaborations. We’re here to help you find and partner with them.

Updated for 2023, this comprehensive guide shows you how to monitor trends, evaluate influencers, benchmark your efforts, and create campaigns in an online land where the only thing separating you from unlimited brand awareness could be a consumer-inspired hashtag challenge. It’s really that easy. But also quite complex. In this report, learn how to:

  • Use audience intelligence to track the growing and shifting TikTok demographics
  • Spot and respond to emerging trends
  • Understand characteristics of top TikTok influencers, their drivers and growth tactics
  • Identify the right influencers to work with, based on your goals
  • Determine your metrics and amplify TikTok ROI with data-driven intelligence