Having a pulse on emerging trends in your market is one of the keys to growth in any industry, but for many companies, spotting these trends rarely goes beyond news and social media. To gain a richer understanding of your evolving market, extend your analysis to investigate key growth areas, investments, patents, and gaps emerging in your space. But where do you start?
In this guide, we show detailed examples from the wearable technology space to demonstrate how to go beyond social and news media analytics to uncover market opportunity and innovation trends in your industry, including:
- Investments and Merger & Acquisition activity
- Innovation mapping, growth and whitespace identification
- Patent filings and what they tell you about your market, competition and growth