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When it comes to making smart, informed, strategic decisions your brand should be taking before releasing a new product, one of the first steps is identifying companies, topics, and people that are gaining importance over time. These three things can point you in the direction of where you may want to invest.

In this eBook, The Product Launch Playbook, we look at how successful brands prepare to launch new products using both consumer and market intelligence.

Specifically, you’ll learn how to:

  • Conduct a thorough market, competitive and risk analysis to profile the target audience.
  • Detect gaps, whitespace opportunities, and shortcomings.
  • Discover assessments of your brand that aren’t favorable.