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The PR Week Survey 2021: Consumer Intelligence, discusses the importance of collecting consumer intelligence and putting it into action. Customers, both existing and potential, hold the key to brand success. Fortunately, there are more avenues than ever to collect consumer intelligence. But quantity, doesn’t automatically mean quality. This survey, based on responses from hundreds of PR professionals, reports on the current state of collecting and leveraging consumer intelligence, and provides insights to take those efforts to the next level. The report covers statistics, analysis and key takeaways on topics such as:

  • How PR professionals report on their usage and value of consumer intelligence
  • Where brands are getting their information – the many channels and sources
  • How well brands understand and track consumer sentiment
  • The importance of competitive intelligence