Even the biggest brands aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up, it’s how quickly the news media narrative takes them viral. For that reason, a strong crisis management strategy is imperative to protecting brand health.

Using examples from Corona Beer, Uber and Capital One, this eBook describes how to monitor the news media narrative, using media analytics to identify and weather a PR crisis, and keep your brand out of the line of fire in the first place. Topics covered include:

• Why you need a crisis management strategy
• The steps to implementing a crisis plan
• How media analytics let you prepare for and react quickly to a PR crisis