Brand health is all about determining if your brand is okay—or not. Understanding your brand health provides a measurement of your company’s ability to deliver on specific promises made to customers, particularly how customers view those promises in terms of quality and delight. Companies parlay positive brand health with the help of social analytics to meet three primary business objectives—acquiring more customers, retaining current customers, and building brand value.

In this 2023 eBook, Measuring Brand Health & Effectiveness, you’re going to learn the various ways through which social analytics can improve your brand health:

• Why measuring brand health and effectiveness is crucial
• How monitoring competitors increases brand health
• Conducting a category analysis to understand consumers
• How social analytics reveals consumer narratives
• Understanding product attributes (and how audience insights can drive innovation)
• Analyzing audience segmentation for effective targeting