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As customers shift their attention to social media to connect with friends, share their experiences, and engage with brands, competing for their attention has become increasingly difficult. An effective social listening strategy is critical; with it, brands can analyze the rich conversations of consumers to capture a deeper understanding of their likes, wants, needs, and behaviors. Strategic brands leverage these social insights to inform their marketing strategy and create truly amazing and engaging campaigns to capture their audience’s attention and get them to act.

This e-book shares best practices for social listening to maximize campaign performance, including how to:

• Deliver on your brand promise
• Rethink your brand promise positioning
• Capture a deep understanding of your consumer
• Look back to move forward
• Measure and course-correct for optimal performance
• Share ROI successes to secure additional budget