Key Opinion Leaders (KOLs) have become vital to brands. 92% of consumers trust earned media over paid advertising or owned media (your own website, etc.) Key Opinion Leaders are an essential vehicle for earned media, influencing trending topics, generating word-of-mouth traffic and providing endorsements − beyond social media to include high-profile news outlets and other platforms.
This eBook: The Brand Guide to Key Opinion Leaders describes how you can develop your own KOL brand strategy. Understand:
- What is a Key Opinion Leader (KOL) and why are they essential to your brand
- How to find KOLs in your market
- How to engage with KOLs and measure success