Many social channels compete for top billing, and each has its appeal. But the best place for brands to be now and into the immediate future is Instagram. Updated for 2022, this example-rich guide explains how to leverage Instagram to maximize your brand impact. Topics covered include:

• Why Instagram is such a crucial brand channel
• Instagram-specific challenges faced by marketers
• How advanced image analytics and AI technology helps brands gather better insights
• Why authenticity is the most important thing your brand can offer
• Leveraging Instagram Stories
• How to capture data you can count on
• How hashtags and comments impact conversations on Instagram
• Brands to learn from, and much, much more…