The most important voices to consumers are those of other consumers—people using and sharing about products and services, versus celebrities being paid to talk about a brand. So how do you find influencers, and how do you empower them to speak on your behalf? That’s what this report covers, as well as:

• Challenges marketers face when it comes to influencers—not only finding them, but tracking their impact.
• The difference between an influencer and a brand ambassador—because they’re not identical, and you need both.
• How to find niche influencers and activate brand ambassadors.
• Brands that have successfully leveraged influencers in their strategies, and what we can learn from those who’ve made mistakes.
• How small brand Boxed Water, challenger brand Bigelow Tea, and large brand Mercedes-Benz were each able to leverage influencer marketing to generate amazing results