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With an estimated 67% of consumers now turning to Twitter and Facebook for customer service, major brands aren’t just adopting social care, they’re making it a major priority.

Social analytics identify issues affecting customer satisfaction across thousands of users in real-time, allowing customer care teams to get out in front of issues before they overwhelm an organization’s support channels.

With a comprehensive social analytics strategy, customer care organizations can improve responsiveness, lower costs, and deliver service “above and beyond” your customers’ wildest expectations.

Using examples from brands like T-Mobile and Lloyds Bank, The Importance of Social Analytics to Customer Care eBook explains why and how to:

• Listen beyond your social channels
• Improve response time
• Prioritize issues with the biggest impact
• Build stronger relationships
• Develop a single voice of your customer