The importance of earning placements and mentions in news articles isn’t lost on brands, and it’s always one of the most important metrics for companies to track when launching and measuring the impact on campaigns.

In this comprehensive ebook, The Importance of Trend Analytics, understand why it’s critical for brands to analyze news trends, and learn how to:

• Measure and maximize campaign effectiveness
• Identify topics that generate media attention
• Track and increase your media share of voice
• Understand the content your target marketing is consuming and sharing