Competitive analysis is vital for a thorough understanding of your own brand position, audience and trends. From tracking how you stack up and which competitors are gaining on you, to developing a fuller picture of emerging trends in your marketplace, there’s never been a better use case for media analytics.

In this guide, The Importance of Competitive Intelligence, learn why and how to conduct thorough competitor analysis, including:

• Understanding category, share of voice, sentiment
• Identifying and tracking trends over time
• Analyzing media coverage and perception of competitors
• Tracking competitive product launches, events, partners, Key Opinion Leaders
• Putting competitive intelligence into action