Markets are in for another wild ride in 2023, making social media monitoring more valuable than ever. Consumers use social platforms to research, discuss, and find new brands that resonate with their values. And with the numbers of unique social users growing daily, your brand needs to keep tabs on what these potential consumers will see when they find your brand conversation online.

In this ebook, “How-To Guide to Social Media Monitoring in 2023”, we break down the discussion, along with brand examples, by looking at:

• How brands benefit from social media monitoring
• Channels brands must monitor and why
• How to establish your brand’s monitoring plan
• Alerts and dashboards for social media monitoring