Global markets are in a constant state of change, and so are consumer perceptions. That’s why consumer and market intelligence is a critical asset in today’s business climate. It’s how top brands assess their market landscape, monitor how their consumers are reacting within it, and react accordingly.
Key to success is capturing a multitude of relevant data sources and distilling the data to pull actionable insights. The How To Guide to Consumer & Market Intelligence answers the questions of how to get started, what today’s AI-powered solutions offer, and how to utilize the data to draw actionable insights. This ebook covers:
- Defining consumer & market intelligence: data sources, enterprise-wide use cases
- Key steps including discovery, trend analysis, audience definition, themes
- Examples from Chipotle, Sephora, JetBlue and other successful brands